Healthy Treats for Healthy Dogs

Pet Life Today Rate Allergy Relief from Fitapet

Pet Life Today have rated Fitapet’s Allergy Relief Soft Chews as one of the Top 10 out of 50 – Best Dog Food for Allergies: 50 Top-Rated Dog Food Formulations for Dogs with Allergies and Food Sensitivities in 2017.


For the full Article Follow the Link Pet Life Today

Allergy Relief Product Update

We are so sorry for being out of stock on Amazon for the last couple of weeks?

We are delighted to let you know that a fresh batch has now been made. It has as always been independently tested to assure quality and is now being shipped to Amazon warehouses across the USA. Thank you for your faith in our products and we look forward to serving you again.


If you cook, you may already be familiar with turmeric, but for first timers, here’s a quick lesson to get started. The turmeric herb, a member of the ginger family, is most commonly known for its deep orange color and is used for cooking, herbal medicine and dyes. Native to Middle Eastern and Southeast Asian countries, it has been a staple in cooking for thousands of years. Today it is a key ingredient in most curry dishes as well as Thai, Indian, and Persian cooking.

Ayurvedic and Chinese medicines have long known the benefits of turmeric for the body, inside and out.  An ancient Ayurvedic proverb reads: “When diet is wrong – medicine is of no use. When diet is correct – medicine is of no need.” Ayurvedic medicine is the traditional medicine of India, originating over 5000 years ago. How is this relevant today? Because it doesn’t just look at the aspect of treatment, it looks at prevention and using elements like nutrition, exercise and lifestyle factors to re-establish balance in the body.

What we and our pets eat is a key component of this holistic healing approach.

Spice of Life

OK, back to turmeric. So we know that it’s a spice. It’s orange. We cook Eastern and Asian food with it. But why is it so good for our pets? The bio-active compound (active ingredient or healing properties) of turmeric is “curcumin” (not to be confused with a different spice called cumin). Curcumin is responsible for its bright orange color as well as a host of health benefits. This prime ingredient acts as a spice, but also as a pain reliever. For this reason, it’s a great food additive for pets that suffer from ailments and illnesses which cause pain.

But it’s also beneficial in many other ways! Let’s look a little closer at Eastern medicine to understand how it is used to maintain good health. Traditional Asian medicine used turmeric for its ability to detoxify the body, purify the blood, stimulate bile production in the liver, disinfect wounds, and as a stomach tonic. In addition, Thais used it to treat diarrhea and other stomach ailments, as well as to eradicate ringworm, a fungal infection. In Afghanistan and Pakistan, turmeric is applied to wounds to cleanse and stimulate recovery, keeping harmful bacteria away.


Western medicine is finally catching up with Eastern practice. Turmeric is now being researched extensively for pharmacological use in treating and/or reducing symptoms related to a wide range of health conditions. The National Institute of Health is conducting 19 clinical trials on turmeric and curcumin. A paper written for the American Academy of Pain Management discusses the health benefits of turmeric.

“Turmeric is one of the most potent natural anti-inflammatories available,”

says Dr. Randy J. Horwitz, the medical director of the Arizona Centre for Integrative Medicine and assistant professor of clinical medicine at the University of Arizona College of Medicine.

Dr. Horwitz also cites a 2006 University of Arizona study that found this potent anti-inflammatory to reduce the symptoms associated with rheumatoid arthritis. Clinical studies have shown that curcumin in turmeric is a powerful antioxidant. Antioxidants neutralize free radicals which cause the painful inflammation and damage to joints affected by arthritis.

This is pretty significant for our senior canine friends that may be suffering from the aches and pains associated with arthritis and aging in general. The anti-inflammatory properties, combined with the fact that turmeric is a natural antiseptic and antibacterial agent, suggests that it’s also useful for disinfecting and treating skin injuries.

Heart Health

Another concern with our senior pets is ensuring heart health. Like us, our pets are susceptible to blood clots and excess cholesterol. You may have heard of LDL (bad cholesterol) and HDL (good cholesterol). Well turmeric has been found to lower LDL levels which support both heart and liver health.

In addition, turmeric helps to thin the blood, reducing the risk of deadly clots that can lead to strokes and heart attacks. It’s important not to thin your dog’s blood too much, but the right amount can be helpful. If your pet is on medication, especially those that thin the blood, check with your vet for the appropriate dosage.

The Great Detoxifier

What about the liver? Yes, turmeric is good for that too.

Our environment is becoming more and more toxic and that not only affects us, it impacts Fido as well. Our pets are susceptible to toxins in the environment and in their food, especially commercially produced kibble and treats.

The liver plays a significant role in removing toxins from the body. Think of the liver as the main industrial centre for the body. It’s involved in nearly every biochemical process required to run the body. The body’s abilities to clot blood, to breakdown harmful toxins, and to remove waste and store energy, are all affected by the liver. It is a major player in your pet’s digestion, storing vitamins and producing bile which is necessary to break down fat. It’s a pretty important piece of machinery for your pet’s overall health.

Curcumin is believed to stimulate bile production necessary for the digestion of fat in the liver. Active dogs need at least 20% fat in their diet; therefore, bile production is critical for good health.

In short, turmeric boosts the liver’s ability to metabolize fat and remove waste from the body.

As with any pre-existing condition, if your pet already suffers from liver disease, you should consult your vet before treating with turmeric as some studies indicate that turmeric may aggravate existing problems.

Anti-Cancer Properties!!!!

One of the most interesting discoveries we made while investigating the benefits of turmeric is that there are now reports coming out claiming that turmeric may help in the fight against cancer! This powerful antioxidant plays a significant role in preventative medicine.

But wait, there’s more!

In a study at UCLA, doctors found that curcumin seemed to block the cancer promoting enzyme that stimulates the growth of head and neck cancer. The Department of Small Animal Clinical Scientists has conducted studies that show that curcumin can inhibit tumor growth and may even shrink existing tumors. This has to do with the spice’s amazing ability to shut down blood vessels that feed tumors. Antioxidant properties are also helpful in reducing the negative side effects of chemotherapy. We are not saying turmeric is the only thing you should do to prevent, control and/or treat cancer; however, it certainly has us excited about its anti-cancer properties.

Other Uses

If we haven’t already convinced you about the health benefits of turmeric, here are a few more uses:

  • Aids in the treatment of epilepsy
  • Helps relieve allergies
  • Helps in preventing the formation of cataracts
  • Used in treating depression (Yes, dogs can get depressed too)
  • Kills parasites
  • Heals stomach ailments, aids in digestive disorders, and reduces gas and bloating
  • Acts as a binding agent and therefore great for treating diarrhea (Make sure you have lots of water available for your pet to drink!)
  • Aids in fat metabolism and weight management
  • High in fiber and rich in vitamins and mineral

Raw Dog Food Diet

A raw dog food diet is designed to mimic a dog’s natural ancestral menu. The whole concept of raw feeding is based upon a dog’s instinctive carnivorous bias — a built-in desire to capture (or find) and eat another animal.

As unsavory as it may seem, it is completely natural for a wolf to consume the entire animal. Meat, bones, organs and all.

As direct descendants of wolves, dogs are simply not genetically optimized to consume the 50% carbohydrate content of today’s commercial kibbles. So, how do these diets compare?

The Ancestral Diet Compared to Dry Kibble

No one can argue the dry baked pellets we call dog food aren’t convenient. Yet the nutrient profile of a dry kibble is nowhere near the nutrient content of a dog’s ancestral diet.

Notice the higher carbohydrate content of the kibble compared to the dog’s natural ancestral diet. Or how about the dramatically lower protein and fat levels?

The Benefits of a Raw Diet

Feeding a raw dog food diet has many notable benefits…

  • Firmer stools
  • Improved digestion
  • Healthier skin and coat
  • Reduced allergy symptoms
  • Better weight management

There have been many reports of improved health when chronically ill pets were switched from a commercial product to a raw dog food.

The Downside of a Raw Dog Food Diet

A raw dog food diet can’t touch the convenience of a kibble. Just measure and pour. It just doesn’t get any easier. Yet besides the lack of convenience, there’s another critical issue – Bacterial contamination. Salmonella and E. coli germs can always be a potential problem with raw meats. Yet the risk of food-borne disease is actually quite low.

That is, low risk for dogs, but not for humans. That’s because a dog’s digestive system is shorter and more acidic which makes canine infections like these fairly rare. The real risk of food-borne disease is actually greater for a dog’s human caretakers — not the dog. Yet with proper care and handling, this risk can be dramatically reduced.

That is why many Veterinarians recommend a Probiotic Chew with added Prebiotics and Digestive Enzymes, Just like Fitapet’s,  as you transition a dog onto a raw diet and as ongoing maintenance. So another very good reason to buy Fitapet.


The Lowdown on Gut Health and Probiotics

Your pet’s digestive system, just like yours, is home to billions of bacteria that keep their gut running smoothly.

Probiotics, often sold as supplements, are living microorganisms very similar to these resident bacteria. When your cat or dog is troubled with gastrointestinal problems like diarrhea or constipation, can these tiny organisms accomplish the improvements often attributed to them?

Common Digestive Problems in Dogs and Cats

The digestive systems of cats and dogs are more similar than different. Although cats generally have smaller stomachs and shorter digestive tracts than dogs, both process their food in the stomach, with nutrients and water later absorbed as it moves along through the intestines.

The gut is the largest immune organ in the body, its job is to allow absorption of food, while excluding elements like bacteria and toxins, yet sometimes these defenses break down.

That breakdown can lead cats and dogs to experience similar digestive upsets, including vomiting, diarrhea, and constipation. The cause of gastrointestinal problems for dogs is often related to their tendency to eat things they shouldn’t, while cats may suffer digestive system upset as a result of parasites in their prey.

For cats and dogs, studies show that a healthy population of gut bacteria is vital to a fit gastrointestinal tract. Gut flora and mucosa act as barriers against gut pathogens, they also play a vital role in removing toxins, enhancing digestion, and out-competing disease-causing microorganisms.

Can Probiotics Help Your Pet?

Although studies are ongoing, some research shows that when your cat or dog experiences digestive problems, probiotics can be beneficial. Probiotic “good” bacteria can lower intestinal pH, helping to not only boost their own numbers, but to lower the numbers of disease-causing bacteria in your pet’s gut, while making it harder for potentially disease-causing pathogens to set up shop in the small intestine.

Probiotics might potentially help in many ways, such as boosting poor immune function, addressing bacterial imbalance, or by enhancing the health of the cells in the tissue of your pet’s gastrointestinal tract that produce digestive enzymes. They may also help with digestion by providing their own digestive enzymes.

How to encourage your dog to take a Probiotic Chew

While most dogs will take a flavored chew readily, some need a bit more encouragement. Here are three tips from our Consulting Veterinarian to encourage your dog to take Fitapet Probiotic & Digestive Enzymes chews.

  1. Try camouflage! As long as your dog does not have food allergies or dietary sensitivities, hiding the chew inside tasty human food is often the easiest strategy. Many people have success using items like cheese, cream cheese, or peanut butter. (Avoid sugar-free peanut butters; they often contain xylitol, which is toxic to dogs!) The goal is to apply a very thin layer of a tasty, sticky treat all over the chew, in order to make it more appealing and ensure that the dog eats the chew. If your dog is an especially picky eater, it may take some trial and error to figure out what disguise works best, but many dogs will eagerly take a new chew if offered in this way.

  2. Offer the chew at a different time. Some dogs become suspicious when offered any new chew, possibly due to prior bad experiences with medication. Our own anxiety or hesitation when giving a new product can also lead to anxiety in our dogs. Sometimes, just changing the context in which the chew is given can be a big help. Instead of calling your dog into the kitchen for a chew at mealtime, try offering the chew as a mid-day treat in exchange for sitting or performing another favorite trick. You can even try offering the chew during or after a walk, when your dog is happy and relaxed. A change in environment can sometimes help an anxious or picky eater accept a new chew more readily.

  3. Make it a game. Find a small, bite-sized treat that your dog already likes and make a game out of rapidly tossing several of these treats in a row to your dog, playing catch. Once your dog is in the routine of doing this a few times a day, replace one of the treats with the medicated chew. As long as the chew comes in the middle of the game, with tasty treats given before and after the chew, most dogs will be too caught up in the game to notice the difference.

Over time, many dogs will become more accepting of new chews and you may reach a point where the chew can simply be added to their food bowl. In the initial stages, though, these ideas should help you introduce Fitapet Probiotic & Digestive Enzymes chews to the picky eaters in your four-legged family.

Why use Fitapet Probiotics + Digestive Enzymes?

Our product, which is manufactured in the U.S., combines probiotics and digestive enzymes with a number of prebiotics. These specialized plant fibers pass through the gastrointestinal tract undigested, providing a source of nourishment for healthy bacteria in the gut.

All of these substances are delivered in a soft chew, which is tasty for your dog and easy to administer. The treats are packaged in a re-sealable pouch and do not require refrigeration, for your convenience.

Because we know that you and your dog will love these treats, we offer a full guarantee; if you are not 100% satisfied, please return the product at any time for a full refund.

What are digestive enzymes?

When food enters the intestinal tract, enzymes break food particles down into components that can be absorbed by the body. In geriatric dogs or dogs with gastrointestinal disease, decreased enzyme production can lead to decreased nutrient absorption This treat contains four digestive enzymes: alpha-amylase (starch digestion), lipase (fat digestion), protease (protein digestion), and cellulase (digestion of plant cell walls).

What are probiotics?

Probiotics are live bacterial cultures, which help maintain gastrointestinal health. The healthy gut is normally colonized with ‘good’ bacteria, which promote immune function and aid digestion. These bacteria, however, can be disrupted with conditions such as stress-induced diarrhea, dietary changes, parasites, inflammatory bowel disease, and the use of certain medications (antibiotics, NSAIDs, and chemotherapy). Probiotics help restore the normal gut flora and can help normalize gastrointestinal inflammation. The probiotic used in this product, Bacillus coagulans, has been documented to provide beneficial effects across a variety of animal species.